Lakers Expand PRIME Hydration Partnership with Exclusive Bottle
Earlier this year, in March 2024, the Los Angeles Lakers officially partnered with PRIME Hydration, a sports drink brand co-founded by YouTubers Logan Paul and KSI in 2022. The collaboration marked PRIME as the Lakers’ official sports drink, strengthening the bond between one of the fastest-growing hydration brands and one of the most iconic franchises in sports.
Over the past seven months, the partnership has thrived without major changes, providing both entities a valuable opportunity. PRIME secured a deal with a premier sports team, while the Lakers aligned themselves with a rapidly rising sports drink. Now, this partnership is expanding, taking a significant leap with the introduction of a collaborative product: the exclusive Lakers-themed PRIME Hydration bottle.
Exclusive Lakers-Themed PRIME Bottle Unveiled
On Friday, the Lakers and PRIME unveiled the special edition bottle, which sports a distinctive purple and gold design. Featuring purple lettering against a golden-yellow background, the bottle pays homage to the Lakers’ iconic color scheme, making it a must-have for fans. This type of collaboration is rare for the Lakers, but it makes sense given PRIME’s status as a mainstay in the sports hydration market.
PRIME has also made waves across other sports platforms. Earlier in 2024, it became the first-ever ring canvas sponsor for WWE at WrestleMania XL. Additionally, PRIME has partnered with major organizations such as the UFC, the L.A. Dodgers, and European soccer powerhouses like FC Barcelona and Bayern Munich. Not to mention, the brand is endorsed by NFL superstar Patrick Mahomes.
Lakers’ Emirates NBA Cup Journey and Court Design Leak
While the Lakers fell short of the NBA Championship last season, they claimed victory in the league’s inaugural In-Season Tournament. This year, the tournament returns under a new name, the Emirates NBA Cup, with similar rules and format. As they prepare to defend their title, the Lakers’ home court for the NBA Cup games will feature a fresh design, having drawn criticism for its vibrant colors last year. The newly leaked court design suggests a toned-down, yet still distinctive look for the upcoming games.
As the Lakers strive for continued success on the court, their partnership with PRIME Hydration offers another exciting development for fans to enjoy, reinforcing the Lakers’ legacy both in the sports world and beyond.